3. PURPOSE OF THE COLLECTING INFORMATION AND ITS USE
a. The information collected by us is primarily used to facilitate and process the orders placed by users on our platform and to ensure proper delivery of the products to the intended recipients. Personal information provided by you, including contact details, shipping information, and transaction-related data, enables us to fulfil orders in a safe, accurate, and efficient manner, communicate order updates, coordinate deliveries, and provide customer support in connection with your purchases.
b. In addition to the above, we collect and process information for certain secondary purposes, including to enhance and improve our product catalogue, personalize offerings, improve the functionality and performance of our Website, analyse user preferences and behaviour, and provide an improved, seamless, and user-friendly experience. Such information may also be used to address technical issues, prevent fraud, ensure platform security, and comply with applicable legal and regulatory requirements.
c. We collect and use personal information only to the extent necessary for the purposes described above and in accordance with applicable laws.
d. We also use your personal information to provide effective customer support and to process, evaluate, and respond to your requests, queries, complaints, feedback, and other communications. The information enables us to address user concerns, resolve issues, provide assistance in relation to orders and services, and maintain meaningful communication with you.
e. Further, we may use and process your information to comply with legal and regulatory obligations to which we are subject. This includes, without limitation, compliance with applicable tax laws, accounting requirements, statutory record-keeping, contractual obligations, and lawful requests from courts, law enforcement authorities, government agencies, or other competent authorities as required under applicable laws.
f. We may also use your email address and phone number to send you communications regarding new product offerings, promotional schemes, discounts, special offers, and other marketing or business initiatives that may be of interest to you. Such communications may be sent through email, SMS, or other electronic means. You will have the option to opt out or unsubscribe from receiving such promotional or marketing communications at any time. Every marketing communication sent by us will contain a clear mechanism enabling you to withdraw your consent or unsubscribe from further updates. Your choice to unsubscribe will not affect your ability to use the Website or avail our services.
g. We may use your bank account details, UPI address, card information, or other payment-related details solely for the purpose of processing refunds, chargebacks, or reversals in connection with orders placed on the Website. Such information is used only to facilitate secure and accurate transfer of refund amounts directly to you through authorized payment channels. We process and handle payment information in accordance with applicable laws and industry standards and only to the extent necessary to complete the relevant transaction. Your payment details are not used for any purpose other than facilitating payments, refunds, or resolving payment-related issues.